What I Love (and Don’t Love) About Whole Foods Market
Who doesn’t love Whole Foods Market? Many people who say they don’t, are really just complaining about the price. Because really – I have yet to meet one person that says they don’t like Whole Foods otherwise. I still have yet to say I can shop solely at a single grocery store, because let’s face it, not one grocery store satisfies my needs completely. One wins on price, another wins on product, still others just have a great ambiance and shopping experience. So, here are my obsessions (love) and my qualms (don’t love) about shopping at Whole Foods Market. Agree or disagree – this is just one person’s opinion.
Let’s start with shopping experience shall we? There is no other grocery store that I get excited to go to. I love the samples of course (especially when I am toting my four year old), but the ambiance is just perfect. The staff is always courteous and willing to help out (not to mention I can always find someone – try finding anyone in a Super Wal-Mart). It is never too busy, and even on the weekends when it is busy, it is slightly noticeable.
My first LOVE: The produce section. This is the first section you will walk into, and God bless them for the presentation.
The Health food aisle. Never have I been to a store that has this many choices for meal replacement and snack bars. LOVE. But not only do they have plenty of choices, you can mix and match instead of buying an entire box! Great for someone like me that is decision challenged when trying to figure out if I should try the Kind Bars or go with the Larabars.
Although they can cost more (DON’T LOVE), fresh meat and seafood is the name of the game. Really though, the price isn’t that much of a stretch – unless you are shopping at your local Aldi or Wal Mart, and who can beat those prices anyways. Dare I say it though? You get what you pay for and in this case, it’s pure quality. May I also point out the abundant “local” tags in the center case? LOVE.
They have full sections dedicated to local and imported cheese, wine, chocolate and coffee. I don’t even need to delve into this one any further. If you are aching to try something new, you can probably find it here. LOVE.
Bakery. Olive Bar. LOVE.
Ready to go meals for a delicious dinner when you just are not in the mood to cook – or maybe you were craving something in particular? This is where I mention that fabulous (made with angel tears) Cranberry Tuna Salad. I am not the biggest fan of tuna salad, but this stuff is amazing! Let’s not talk about the chicken salad either. Hot food bar. Cold food bar. LOVE.
What don’t I love? Locations! I can’t seem to get to one in less than 20 minutes. That may not seem too bad of a stretch, but there is a Publix directly across the street from my subdivision. Three minutes door to door. Very tempting. But, then again, that could very well be my fault. We live in the Atlanta Metro area, but let me stress the Metro part. We aren’t exactly in the city, so maybe I should let this one slide. Whatever. DON’T LOVE.
Favorite products. Our family loves the Brummel and Brown spread with yogurt. Certain cereals cannot be found there (especially if it is not natural or organic), and say goodbye to the original pop tarts that the little ones like so much. They do have alternatives to these items, some satisfy, some don’t. So for the ones that don’t, I find myself at Publix. DON’T LOVE.
I know you are expecting me to say prices, but let’s be real. Their Whole Foods Market Brands, including 365 Everyday Value, Whole Foods Market Products, Whole Kitchen and Whole Pantry, are right in line with the prices of the National brands, so unless I was buying completely store brand only, it wouldn’t hit the wallet that hard. And remember what I said about quality meats and produce. Yeah, I can taste the difference, and I have the option to choose local, so it’s worth it.
Did you know that you can try just about anything in the store before you buy it? Let me repeat that – YOU CAN TRY ANYTHING IN THE STORE BEFORE YOU BUY IT. Just nicely ask someone for a sample and they will happily oblige. If you decide not to take them up on that little perk, you can return an item if you try it and don’t like it. LOVE.
Still a little confused as to why they can price things a little higher than normal – even after reading my compelling article? Check out this article about value-added pricing strategy and this will give you a little more insight.
Bottom line: My LOVES outweigh my DON’T LOVES. And it’s not even close. So even when I decide to travel the closer distance for a while or go to the store with the lower prices, I ALWAYS end up back at Whole Foods Market. It’s an experience.
LOVE is me at Whole Foods Market on a Friday afternoon.
What do you LOVE / DON’T LOVE about Whole Foods Market?