The Tuesday Thirteen: Marc Matsumoto {No Recipes} Talks ‘Chopped’, Blogging and Bobby Flay

On May 1, 2012

The Tuesday Thirteen

Marc Matsumoto

Marc Matsumoto, No Recipes

Marc Matsumoto is the genius behind the blogs No Recipes and The Wandering Cook. He travels the world to bring new inspiration to his kitchen, then he creates that inspiration without recipes. You’ve probably seen him on tv commercials and the Food Network. Now  he’s going to give you a look at how he does it all.

1.

Marc, The dishes on your site are stunning and you seem like a natural. Have you always been interested in food? Was there any one person that started you on your culinary journey?

Marc: My single mother who taught cooking classes out of our house when I was younger was definitely a big inspiration. I loved to eat before I loved to cook, but I definitely started cooking young. Maybe 5 or 6?

2.

Starting so young is probably one reason you have become so familiar with the way food works. Your blog is called No Recipes. So…do you cook everything without a recipe?

Marc: I’m definitely not anti-recipe. There was a time when I was younger that most of my cooking was done out of a book or magazines, but I was always asking “why”. For example, “Why brown onions?” or “Why is it bad to overmix batter”. Unfortunately many cookbooks of the time were written for brevity and lacked any explanations on the process. It’s my belief that if you understand some basic cooking techniques, all it takes is a little inspiration and confidence to cook without recipes. That’s why I try to write out my whole process from inspiration through execution in my posts. I’ll still have a look at recipes from time to time, but most of my inspiration these days comes from daydreaming, or trips to the market.

3.

Let’s talk about technique for a minute. You say that cooking is 50% technique and we can cook anything just by knowing some basics. What is one of the most important cooking techniques that you think cooks should know how to do?

Marc: I think one of the foundations of cooking is learning how to build umami in a dish. Whether it’s taking advantage of the Maillard reaction to brown meats and vegetables, or making a great stock, umami is like the difference between seeing in 2D and 3D.  Beyond that, I’m a believer in throwing firm rules out the window. Some of my best creations have come out of unlikely pairings or contrarian cooking techniques.

4.

I noticed you have a lot of different cuisines in your recipe index. Do you have a favorite that you love to work with or eat?

Marc: Gosh, that’s kind of like asking a parent which child they like best! I really can’t come up with just one. It all depends on my mood, and the ingredients that I have on hand.

5.

For bloggers, what would you say is the one thing that we could do today to improve our blogs?

Marc: Take better photos. A dish may taste fantastic, but since we can’t smell, touch or taste the food over the Internet, being able to see how good a dish makes the difference between someone reading all about it and moving on to the next blog. Check out this interview I did with Reluctant Gourmet last year for some photo tips.

6.

Hey, didn’t I see you on ‘Chopped’? Is that show as tough as it looks, and how do you decide so quickly what to make?

Marc: I’d say it’s harder than it looks. We’ve all sat on the couch watching and cursing at the TV because the chef didn’t use an ingredient they way we would have, but you literally have 20 minutes from the time you open your basket until the dish has to be plated. They start you waaay too early in the morning, and you don’t have much time to familiarize yourself with the pantry. Worst of all, if you’re up last to be judged, your food sits there for over an hour and a half before it’s tasted. Personally I was so worried about plating on time I actually ended up finishing about 5 minutes early. I think I got dinged for that.

7.

Wait a minute, didn’t you also appear on ‘Grill It with Bobby Flay’? I will be making that Asian Pear cocktail! What was it like working with Bobby?

Marc: To be honest, I wasn’t much of a Bobby Flay fan until I was on his show. He’s genuinely nice and a funny guy which made shooting that episode a lot of fun. What surprised me the most though is the fact that he remembered me on several occasions after the shoot when we ran into each other at an event.

8.

As if you didn’t already have enough to do, you also write a food column for PBS Food called Fresh Tastes. How do you come up with fresh content for all that you write? Do you use an editorial calendar?

 

Marc: I love working with PBS because they leave everything up to me. They often don’t know what I’m writing about until I send them the post for that week. I do try and give them a heads up beforehand if I think something is pushing the envelope though. I also try to provide them with a variety dishes and cuisines using seasonal ingredients. As for coming up with content, I just do what I usually do and cook food that inspires me. Some weeks I can bang out a handful of posts, other weeks I’m doing non-food related stuff to recharge my batteries.

9.

For bloggers that want to branch out beyond their personal blogs, do you have advice on reaching out to companies to write columns? Where should they start?

 

Marc: I’ve been lucky enough that most of the opportunities have come to me (including PBS and the TV shows). While I’m sure I could get more work by being aggressive, that’s not my style. I’m a big believer that if you build it, they will come. For new bloggers, I’d recommend making your own blog rock before thinking about taking on other challenges. While I always say that anyone can become a big blogger, I often see that misinterpreted to mean that becoming big is easy, which certainly isn’t the case. If your goal is to make money, there are easier ways to do it.

10.

Although Facebook and Twitter remain king, everyone is into Pinterest and Instagram nowadays. What do you think about them? As a marketing consultant, what is your favorite social networking medium and why?

Marc: As bad as this may sound, I’m not a huge fan of social networks personally. I’d much rather interact with people in person. That said, because my blog is my business, I use social networks that drive traffic. Right now, Pinterest, is pretty high on my list of favorites. As for Instagram, I love that it lets me do things on my cellphone that I’d normally have to do in Lightroom.

11.

Travel is a big part of your repertoire, noted by your second blog The Wandering Cook. What has been your favorite place to visit (or live)?

Marc: Absolutely! I’m as passionate about exploring the world as I am as about exploring the kitchen. Travel is a huge source of inspiration for me in the kitchen and I love learning about cultures through their food. One of my favorite places in the world is Bhutan. The people are warm, the scenery is breathtaking and they have an interesting cuisine somewhere between Indian and Chinese food (which is also where the country is situated). In terms of food though Tokyo, Seoul, New York and Singapore are some of my favorite eating cities.

12.

What do you think has been the biggest contributor to the success of No Recipes?

 

Marc: My passion for food. Like I said, there are easier ways to make a living so if I wasn’t as passionate about cooking as I am, the blog certainly wouldn’t be where it is today. Another big factor to the success of my blog would be my readers. They not only take the time to come visit my site, but they’re my source of motivation and sometimes even my source of inspiration. Like this Chicken Piccata recipe, which was a reader request on Facebook.

Thirteen.

What lies ahead for Marc Matsumoto?

Marc: If I knew that, the future wouldn’t be much fun! I plan to keep doing what I’m doing, exploring the world, and making food that inspires me.

 

Great interview and very inspiring Marc! Thanks again for joining us on The Tuesday Thirteen. To find inspiration in your own kitchen and learn more about Marc Matsumoto, check out his blogs No Recipes and The Wandering Cook and be sure to read his interview with Reluctant Gourmet for some great photography tips. 
 
The Tuesday Thirteen is an interview series that asks thirteen questions to your favorite people in food. If you have questions you are curious to ask food bloggers, cookbook authors, publicists, food photographers, etc., please send your questions to miranda@mangoesandchutney.com.

 

 

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